Updated on May 19, 2026
An emblematic vineyard of French rosé and internationally recognised, Provence represents one of the most dynamic wine land markets in France. Supported by tourist attractiveness, the heritage value of coastal terroirs and the sustainable profitability of the rosé offering, Provençal land has experienced a sustained upward trajectory for more than two decades. We analyse here the price of wine vines in Provence over the 2020-2025 period, based on DVF (Property Value Requests) data and SAFER references. The 2025 figures, now complete, constitute our main reference year; the 2024 figures provide a robust basis for comparison. The 2025 DVF median price reaches €39,864/ha, in continuous progression since 2021, confirming the dynamism of Provençal land. Note: the year 2020 only covers the second half. This article is part of our observatory of vine prices in France.
The Provençal vineyard extends over approximately 28,000 hectares planted in AOC, distributed between the Var (historical heart), the Bouches-du-Rhône, the Alpes-Maritimes and marginally the Alpes-de-Haute-Provence. It is organised around nine AOCs: Côtes de Provence and its sub-appellations (Sainte-Victoire, La Londe, Fréjus, Pierrefeu, Notre-Dame-des-Anges), Bandol, Bellet, Cassis, Coteaux d'Aix-en-Provence, Coteaux Varois en Provence, Les Baux-de-Provence and Palette. Our observatory lists 810 DVF transactions over the period H2 2020 – 2025.
Over the entire period, the average DVF price stands at €53,798/ha and the median price at €38,295/ha. The proximity between the mean and the median (only 1.4×) reflects a more homogeneous market than the Rhône Valley, with less pronounced polarisation. The maximum observed (€399,680/ha) corresponds to plots in AOC Bandol or in the immediate vicinity of the Côte d'Azur.
| Year | Volume | Average price | Median price | Avg. area (m²) |
|---|---|---|---|---|
| 2020 * | 72 | €70,111/ha | €48,008/ha | 9,323 |
| 2021 | 134 | €45,796/ha | €33,205/ha | 8,801 |
| 2022 | 152 | €54,080/ha | €37,982/ha | 9,841 |
| 2023 | 121 | €49,092/ha | €40,140/ha | 8,528 |
| 2024 | 153 | €59,512/ha | €37,425/ha | 11,052 |
| 2025 | 178 | €51,272/ha | €39,864/ha | 11,513 |
* 2020: second half only.
Annual evolution of DVF prices — Provence — Source: DVF, processing by ma-propriete.fr
The trajectory is positive and sustained. With the exception of the 2021 decline (median at €33,205/ha, after the 2020 cyclical peak), the median price has evolved within a narrow range of €37,000-40,000/ha, with a slight strengthening in 2025 (€39,864/ha). The 2025 volume (178 transactions) reaches the maximum of the period and confirms a sustained buying momentum. The average transacted area, rising from 9,323 m² in 2020 to 11,513 m² in 2025, reflects the arrival on the market of larger properties — often heritage and wine tourism estates.
This resilience stems from several converging factors. Provence is one of the few French vineyards where domestic rosé consumption remains structurally high, and where exports are progressing (United States, United Kingdom, Northern Europe). Heritage and tourist pressure on coastal terroirs sustainably supports land values, particularly in proximity to the Côte d'Azur, the Lubéron and the Sainte-Victoire mountain.
SAFER publishes a consolidated statistic for the entire "Rhône Valley-Provence" area, which does not allow Provence alone to be isolated. The figures below therefore reflect the dynamics of the broader basin; Provence represents its most dynamic component.
| Year | Average price (€/ha) | 5-year change |
|---|---|---|
| 2000 | 31,476 | — |
| 2010 | 36,827 | + 17% |
| 2015 | 41,836 | + 14% |
| 2020 | 51,400 | + 23% |
| 2024 | 58,700 | + 14% |
SAFER average price of AOP vines Rhône Valley-Provence — Source: Ministry of Agriculture / SAFER
Over twenty-five years, the SAFER average price for the Rhône Valley-Provence area has progressed by 87%. For Provence alone, the trajectory is probably even more favourable, as confirmed by the gap between the 2024 Provence DVF median (€37,425/ha) and the national average (€23,337/ha).
Volume and median price by department — Provence, H2 2020 – 2025 — Source: DVF, processing by ma-propriete.fr
The leading Provençal department by volume (653 transactions), the Var has a median price of €41,754/ha and an average of €54,466/ha. The trajectory is upward: the median rose from €36,698/ha in 2021 to €45,137/ha in 2025, an increase of 23% over four years. This dynamic reflects the strength of the AOCs Côtes de Provence, Bandol and Côtes de Provence-Sainte-Victoire. The Var also concentrates the majority of heritage and wine tourism estate sales.
Var (83) — Annual evolution — Source: DVF, processing by ma-propriete.fr
With 148 transactions and a median price of €30,159/ha, the Bouches-du-Rhône represents the second Provençal department. The AOCs Coteaux d'Aix-en-Provence, Palette, Cassis and Baux-de-Provence structure this market, which presents an upward dynamic (+ 13% of the median between 2021 and 2025). The average area (12,331 m²) is in line with regional practices.
Bouches-du-Rhône (13) — Annual evolution — Source: DVF, processing by ma-propriete.fr
The Alpes-Maritimes record 7 transactions over the period, for a very high median price (€240,964/ha) which reflects the concentration on the AOC Bellet, a micro-appellation located on the heights of Nice. The low volume calls for cautious interpretation. The Alpes-de-Haute-Provence count 2 transactions, for a median of €47,078/ha — figure indicative only.
The Provençal wine land market presents a strong singularity within the French landscape: it combines an agricultural production massively oriented towards a growing category (rosé) and a heritage-tourism dimension that values estates beyond their sole agronomic potential. This combination creates a desirability premium on assets with an estate dimension (operating buildings, cellar, gîte) which can represent 30 to 50% of the total value during a global sale.
For the buyer, the practical consequence is twofold. On the one hand, raw land (planted plots, without significant buildings) — which constitutes the perimeter of our DVF observatory — displays relatively contained levels (€37,000-45,000/ha depending on the departments). On the other hand, the sale of complete estates, outside the strict DVF perimeter, can value the hectare at €100,000-300,000 when the wine tourism and heritage dimension is valued. The gap is considerable and calls for a careful reading of the nature of each sale.
The seasonality of Provençal transactions shows a clear concentration in the second half of the year: Q1 22.3%, Q2 21.1%, Q3 27.2%, Q4 29.4%. The fourth quarter concentrates nearly 30% of sales, a sign of a calendar paced by accounting closures and year-end heritage operations.
Seasonality — Provence, volume by quarter — Source: DVF, processing by ma-propriete.fr
The DVF database lists all real estate transactions for valuable consideration registered by the DGFiP. To isolate vine transactions within this database, our observatory applies several filters: selection of plots registered as "vines", cross-referencing with the INAO reference framework commune by commune, elimination of atypical transactions. The median price, which represents the level at which half of the market is concluded, is our reference indicator.
Three precautions must be taken. The year 2020 only covers the second half. Mixed assets (vines + operating buildings + wine tourism gîte) are excluded when the value of the buildings represents a significant share; in Provence, this may under-represent an important part of the heritage estate market. Finally, low-volume departments (Alpes-Maritimes, Alpes-de-Haute-Provence) require cautious interpretation.
The SAFER statistics, published by the Ministry of Agriculture, are based on a survey of notaries and a filtering of transactions of more than half a hectare in one block. They aggregate the entire Rhône Valley-Provence area and provide an annual average price with remarkable historical depth (since 1991). Our DVF approach complements this vision by isolating Provence alone and providing a median price.
| Vineyard | 2025 median price (€/ha) | Detailed article |
|---|---|---|
| Champagne | 1,000,000 | Champagne |
| Burgundy | 125,000 | Burgundy-Franche-Comté |
| Savoie | 57,216 | Savoie |
| Provence | 39,864 | Current article |
| Jura | 39,361 | Jura |
| Beaujolais | 39,312 | Beaujolais |
| Cognac | 28,636 | Cognac |
| Rhône Valley | 20,357 | Rhône Valley |
| Loire Valley | 17,000 | Loire Valley |
| Bordeaux | 15,434 | Bordeaux |
| Roussillon | 13,918 | Languedoc-Roussillon |
| Languedoc | 13,531 | Languedoc-Roussillon |
| South-West | 9,205 | South-West |
Provence offers, over the 2020-2025 period, one of the most dynamic and sought-after wine land markets in France. The DVF median price, in continuous progression since 2021, reaches €39,864/ha in 2025, supported by rosé, tourism and heritage pressure. The Var concentrates the bulk of activity with a marked upward dynamic. For buyers, Provence represents a land asset that is both agricultural and heritage-related, whose long-term valuation remains solid, but whose access is gradually becoming more capital-intensive. To go further, you can consult our wine listings category, our other articles on vine prices or download our white paper dedicated to the creation of a wine estate.
