Based on the French DVF land-transaction register, 810 vineyard sales were recorded in Provence between 2020 and 2025. The median price stands at €38,295/ha and the average at €53,798/ha. The median price, less affected by extreme values than the average, is the most reliable benchmark for valuing a vineyard in this area.
|
Year
|
Sales
|
Average price (€/ha)
|
Median price (€/ha)
|
|
2020*
|
72
|
70,111
|
48,008
|
|
2021
|
134
|
45,796
|
33,205
|
|
2022
|
152
|
54,080
|
37,982
|
|
2023
|
121
|
49,092
|
40,140
|
|
2024
|
153
|
59,512
|
37,425
|
|
2025
|
178
|
51,272
|
39,864
|
Source: DVF data 2020-2025, analysis by ma-propriete.fr. *2020: second half only.
Between 2020 and 2025, the median price fell by 17% (€48,008/ha → €39,864/ha).
Recorded transactions range from €11,982/ha to €399,680/ha. This spread reflects the diversity of the properties sold: appellation, grape varieties, the condition of the vines and the presence of farm buildings all drive large differences in value.
Every year, SAFER (the French rural land agency) publishes the market value of vineyards by appellation. Here are the 2025 references:
|
Appellation
|
Average price 2025 (€/ha)
|
Price range 2025 (€/ha)
|
1-year change
|
|
Pierrevert
|
15,000
|
15,000 – 15,000
|
stable
|
|
Bellet
|
245,000
|
245,000 – 245,000
|
stable
|
|
Cassis
|
150,000
|
100,000 – 150,000
|
+15 %
|
|
Coteaux d'Aix-en-Provence (Bouches-du-Rhône)
|
30,000
|
25,000 – 40,000
|
-14 %
|
|
Côtes de Provence (Bouches-du-Rhône)
|
40,000
|
30,000 – 70,000
|
stable
|
|
Les Baux-de-Provence
|
40,000
|
20,000 – 60,000
|
-11 %
|
|
Bandol
|
125,000
|
110,000 – 150,000
|
stable
|
|
Coteaux d'Aix-en-Provence (Var)
|
30,000
|
25,000 – 35,000
|
stable
|
|
Coteaux Varois en Provence
|
30,000
|
25,000 – 35,000
|
-6 %
|
|
Côtes de Provence (Var)
|
66,500
|
35,000 – 80,000
|
-1 %
|
|
zone coteaux de Provence
|
50,000
|
35,000 – 100,000
|
-9 %
|
|
zone littoral de Provence
|
100,000
|
80,000 – 150,000
|
stable
|
Source: SAFER — vineyard market values 2025 (unleased land).
The appellation hierarchy is pronounced: from an average of €15,000/ha for Pierrevert up to €245,000/ha for Bellet.
See our full analysis and methodology in our observatory of vineyard prices in France.
Provence is a region that makes the whole world dream. Land of light, lavender and olive trees, it is above all renowned worldwide for the quality of its vineyards. Acquiring a wine estate in this region means combining an exceptional life project with an investment in a dynamic and prestigious sector.
On the ma-propriete.fr portal, we list a wide variety of properties, ranging from small family farms to large historic châteaux, including the discreet charm of the traditional mas provençal or bastide nestled in the heart of the Alpilles or the Luberon.
Winegrowing activity in Provence is concentrated mainly in three major departments: Var, Vaucluse and Bouches-du-Rhône. Each offers distinct landscapes and terroirs.
Var is the beating heart of rosé production, notably with the Côtes de Provence appellation. This is where you will find prestigious estates covering many hectares of vines.
Bouches-du-Rhône is home to renowned appellations such as Coteaux d'Aix-en-Provence or the vineyards of Montagne Sainte-Victoire.
Vaucluse, for its part, is famous for its powerful reds, but also offers rosés of great quality.
Among the jewels of the region, the Bandol appellation stands out for its exceptional wines for ageing, produced mainly from mourvèdre. Buyers looking for a specific wine production will take a close interest in the appellation map, whether it is a prestigious AOP (Appellation d'Origine Protégée – PDO, Protected Designation of Origin) or an IGP (Indication Géographique Protégée – PGI, Protected Geographical Indication) offering greater freedom in the blending of grape varieties.
The purchase of an estate is not limited to the land and the residential part, often represented by a superb manor house. Above all, it is a matter of commercial property. To ensure the success of your project, the farm must be equipped with efficient infrastructures.
A modern winery and a storage cellar are essential for controlling the quality of production, from harvesting to bottling. The vineyard equipment (tractors, harvesters, soil cultivation tools) also represents a significant part of the value of the estate.
Provence is the world leader in rosé wine, accounting for an overwhelming share of regional production. Iconic grape varieties such as grenache, cinsault, syrah and mourvèdre flourish under the Mediterranean climate.
The sector’s economy is characterised by high land values and a strong trend towards organic farming and HVE (Haute Valeur Environnementale – High Environmental Value) certification. These labels have become major commercial assets for meeting consumer demand and sustaining the value of the terroir.
Embarking on the purchase of a vineyard in Provence is an adventure that requires rigorous preparation. Beyond falling in love with a landscape or a building, several technical and economic criteria must guide your thinking.
The size of the estate is crucial. The number of hectares of vines in production will directly influence your business model: are you aiming for a niche, small-scale production, or large volumes for export? You must also analyse the condition of the land: age of the vines, planting density and sanitary state of the vineyard.
Many estates offer opportunities for diversification. Wine tourism is booming in Provence. The presence of buildings that can be converted for receptions, accommodation (gîtes, guest rooms) or direct sales at the cellar can considerably increase the profitability of the business.
Financing such a project often requires combining personal funds with a specialised bank loan. Banks will pay close attention to the profitability of the production tool and the robustness of your business plan. It is also crucial to structure the acquisition properly from a legal point of view (purchase of company shares or purchase of assets) in order to optimise taxation.
Our portal is designed to support enthusiasts and investors in their search for the ideal property. We provide you with powerful tools to simplify your search for a sale of an estate.
Our search engine allows you to filter listings precisely. You can select the “Viticole” (Wine estate) sub-category, choose your exact location (for example Var or Luberon), define your budget and the desired area. Whether you are looking for a small organic estate or a large operation in Côtes de Provence, you will find the corresponding listing.
To make sure you do not miss any opportunity, create customised email alerts. As soon as a new property matching your criteria is posted online, you are notified. On each listing, you have direct access to the seller’s contact details, whether a private individual or a real estate professional, thus facilitating fast and transparent contact.
Thanks to the geolocation of listings (depending on the seller’s choice), you can situate the properties in their geographical environment. Our site brings together listings from professionals specialised in wine estate transactions as well as offers from direct owners, giving you an exhaustive view of the market.
Are you the owner of a wine estate in Provence and wish to sell it? Ma-propriete.fr is the ideal showcase to present your property to a qualified audience of French and international buyers.
With a large number of monthly visitors passionate about the rural world and character properties, our portal guarantees maximum visibility for your listing. We attract a wide range of profiles: new winemakers in career transition, institutional investors or families looking for a change of life.
The sale of a wine business often requires discretion. We offer you a choice of the level of geolocation of your listing (municipality, department or region) in order to preserve the confidentiality of your approach with regard to your employees and business partners.
Your listing benefits from wide distribution. In addition to being featured on our site, it can be shared on our social networks and in particular our specialised Facebook groups, thus reaching an active and engaged community. Furthermore, your property is listed in several relevant categories (Wine estate, Prestige real estate, etc.) to multiply the entry points to your offer.
Beyond simply posting listings, ma-propriete.fr positions itself as a true partner in your rural property project thanks to a range of complementary services.
The purchase or sale of a wine estate is a complex operation. To assist you, we facilitate your connection with rural real estate professionals. These experts (specialised agencies, notaries, legal advisors) are thoroughly familiar with the specific features of the local market and regulations.
Estimating the right price for a vineyard is not something you can improvise. Between the value of the buildings, the equipment, the stock and the agricultural land, the equation is complex. We offer solutions for land valuation studies to help you set the right selling price or validate your purchase offer.
To guide you at every stage, we provide you with numerous educational resources:
Whether you are a seller or a buyer, ma-propriete.fr is your essential partner for successfully completing your wine estate project in Provence under the best possible conditions.
