A B&B for sale in Loire sits in a department of uplands and plains, between the Forez mountains, the Pilat and the Côte Roannaise, crossed from south to north by the river Loire, first through gorges and then across the Forez plain. Guests come for walking, hilltop villages such as Saint-Haon-le-Châtel and Sainte-Croix-en-Jarez, Charlieu abbey, the Renaissance Bâtie d'Urfé, Côtes du Forez wines and Fourme de Montbrison cheese, while Saint-Étienne, Roanne and Lyon supply weekend and business visitors.
Typical properties range from restored Forez farmhouses to townhouses with outbuildings converted into guest rooms. This page is for buyers of a running chambres d'hôtes business, for people comparing Loire with the rest of Auvergne-Rhône-Alpes, and for owners planning a sale. Set up an email alert (in French) for new listings.
As of 25 September 2026, there are no B&Bs and guest houses for sale in Loire listed on ma-propriete.fr. Across the Auvergne-Rhône-Alpes region, 10 listings show a median asking price of €576,500, ranging from €245,000 to €2,870,000.
In 2025 the median sale price of a country house in Loire was €205,000 (average €205,173), or €1,957/m² of living space, for 109 m² on an average plot of 3,352 m², based on 1,565 sales in rural municipalities. One sale in ten was below €108,000 and one in ten above €308,300. Since the second half of 2020 the median price has moved from €178,460 to €205,000 (+14.9%); over the last year the change is +3.5%. For comparison: €230,000 in Auvergne-Rhône-Alpes and €189,200 in France.
| Indicator (2025) | Loire | Auvergne-Rhône-Alpes | France |
|---|---|---|---|
| Median price | €205,000 | €230,000 | €189,200 |
| Average price | €205,173 | €246,927 | €207,100 |
| Lower bound (1st decile) | €108,000 | €98,000 | €90,000 |
| Upper bound (9th decile) | €308,300 | €410,000 | €340,000 |
| Median price per m² of living space | €1,957/m² | €2,200/m² | €1,830/m² |
| Average living space | 109 m² | 109 m² | 108 m² |
| Average plot | 3,352 m² | 3,243 m² | 3,181 m² |
| Number of sales (2025) | 1,565 | 16,528 | 150,313 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €149,000 (tourist inland) to €205,000 (peri-urban countryside). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
| Type of municipality | Median price 2020-2025 | Median price per m² | Change 2021-2025 | Sales 2020-2025 |
|---|---|---|---|---|
| Tourist inland (hinterland, mountains) | €149,000 | €1,435/m² | +12.0% | 262 |
| Peri-urban countryside (within a town's catchment) | €205,000 | €1,950/m² | +13.2% | 5,101 |
| Deep countryside (outside urban influence) | €190,000 | €1,831/m² | +1.2% | 3,621 |
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), the department benchmark is a median of €618,200* over 2021-2025, with an average of €648,500, a P10–P90 range of €395,000 to €892,800 and 1,712 €/m² of living space, over 49 sales. These homes average 373 m² of living space on 14,704 m² of land. The 2025 national median is €822,000.
| Area | Sales | Median price | Average price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|---|
| Loire (2021-2025) | 49 | €618,200* | €648,500 | €395,000 – €892,800 | 1,712 |
| Auvergne-Rhône-Alpes (2025) | 87 | €860,000* | €1,359,200 | €492,700 – €2,670,000 | 2,542 |
| Auvergne-Rhône-Alpes (2021-2025) | 605 | €878,400 | €1,368,800 | €462,000 – €2,886,000 | 2,434 |
| France (2025) | 981 | €822,000 | €1,321,400 | €428,000 – €3,100,000 | 2,308 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Loire and prestige property prices in Loire (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
Land-registry data place Loire among the region's more affordable markets: a 2025 median of €205,000 for a country house, against €230,000 for Auvergne-Rhône-Alpes. A four- or five-room guest house often exceeds the top-decile threshold of €308,300 and joins the prestige segment, where the department median is €618,200 on around fifty sales, an indicative figure. Tourist inland areas, meaning the uplands, remain the cheapest at €149,000, while commuter villages around Saint-Étienne and Lyon cost clearly more and have driven most of the rise since 2020.
In the north, the Roannais combines the Côte Roannaise vineyards, the Sornin valley around Charlieu and Lake Villerest, with a mainly summer trade. The central Forez plain, from Feurs to Montbrison, offers roomy houses at moderate prices but less holiday appeal. The Forez mountains to the west draw walkers and people seeking quiet, with a shorter season at altitude. In the south, the Pilat regional nature park and the Loire gorges around Lake Grangent benefit from the nearby cities: steady weekend demand, higher prices. Access is via the A72, A89 and A47 motorways, Saint-Étienne station and Lyon-Saint-Exupéry airport.
Many farmhouses on the plain and in the Roannais are built of pisé, rammed earth that suffers from damp: check renders and rising moisture before signing. Upland granite houses cost more to heat in winter, and some villages along the Loire and its tributaries face flood risk. Rural homes often rely on a private septic system inspected by the SPANC service, which must match guest numbers. A chambres d'hôtes business is capped at 5 rooms and 15 guests at a time, breakfast included, and must be declared at the mairie (town hall). Our article on how many rooms to plan (in French) helps size the project.
Use two land-registry benchmarks: €205,000 for a country house and €618,200 for a prestige home, with most guest houses in between depending on size, condition and outbuildings. Add renovation, room fit-out and purchase costs, which our notary fees calculator (in French) estimates; the notaire is the public official who handles property sales.
City proximity brings business and weekend guests who spread bookings across the year, but purchase prices are higher. Compare occupancy and cost scenarios with our B&B profitability simulator (in French), then have an accountant review them.
Prepare the town hall declaration, recent accounts, booking history, guest reviews, mandatory surveys and the septic inspection report. Then list your property with us.
To widen your search, see guest houses for sale in Auvergne-Rhône-Alpes, including neighbouring Rhône, Puy-de-Dôme and Ardèche, all B&Bs for sale in France and tourism properties in Loire.
