A tourism property for sale in Alpes-de-Haute-Provence draws on two worlds rarely found in one department: the Provence of lavender fields and hilltop villages, and the Alpine valleys of the Ubaye and upper Verdon. The Verdon gorges and Lake Sainte-Croix, the Valensole plateau in bloom in early summer, the faience workshops of Moustiers-Sainte-Marie, the Forcalquier markets and the northern Luberon attract European visitors seeking light and walking. Further north, Sisteron's citadel, the Digne-les-Bains spa and the Route Napoléon, then the Pra-Loup and Val d'Allos ski resorts near the Mercantour National Park, give the department a second, winter season.
The properties reflect this: restored farmhouses and bastides with gîtes and olive trees, estates of several hectares designed for upmarket stays and events, equestrian bastides, village inns, character hotels, chalets and small resort hotels in the Ubaye, and lakeside campsites. This page is written for investors, buyers taking over a business and owners planning to sell.
As of 25 September 2026, 6 tourism properties in Alpes-de-Haute-Provence are listed on ma-propriete.fr: 3 gîtes, 1 manor house or château, 1 other property, 1 equestrian property. The median asking price is €1,350,000, ranging from €1,298,000 to €2,820,000.
In 2025 the median sale price of a country house in Alpes-de-Haute-Provence was €260,000 (average €267,410), or €2,745/m² of living space, for 101 m² on an average plot of 3,465 m², based on 553 sales in rural municipalities. One sale in ten was below €154,200 and one in ten above €381,754. Since the second half of 2020 the median price has moved from €220,000 to €260,000 (+18.2%); over the last year the change is +0.0%. For comparison: €360,000 in Provence-Alpes-Côte d'Azur and €189,200 in France.
| Indicator (2025) | Alpes-de-Haute-Provence | Provence-Alpes-Côte d'Azur | France |
|---|---|---|---|
| Median price | €260,000 | €360,000 | €189,200 |
| Average price | €267,410 | €401,500 | €207,100 |
| Lower bound (1st decile) | €154,200 | €215,000 | €90,000 |
| Upper bound (9th decile) | €381,754 | €650,000 | €340,000 |
| Median price per m² of living space | €2,745/m² | €3,469/m² | €1,830/m² |
| Average living space | 101 m² | 112 m² | 108 m² |
| Average plot | 3,465 m² | 3,324 m² | 3,181 m² |
| Number of sales (2025) | 553 | 4,532 | 150,313 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €230,000 (tourist coastline) to €276,950 (peri-urban countryside). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
| Type of municipality | Median price 2020-2025 | Median price per m² | Change 2021-2025 | Sales 2020-2025 |
|---|---|---|---|---|
| Tourist coastline * | €230,000 | €2,518/m² | +4.9% | 62 |
| Tourist inland (hinterland, mountains) | €238,500 | €2,518/m² | +11.4% | 1,370 |
| Peri-urban countryside (within a town's catchment) | €276,950 | €2,899/m² | +3.0% | 714 |
| Deep countryside (outside urban influence) | €254,950 | €2,559/m² | +7.7% | 1,105 |
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), the regional (Provence-Alpes-Côte d'Azur) benchmark is a median of €2,475,500 over 2021-2025, with an average of €2,811,700, a P10–P90 range of €994,400 to €5,324,000 and 6,623 €/m² of living space, over 1,050 sales. The 2025 national median is €822,000.
| Area | Sales | Median price | Average price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|---|
| Provence-Alpes-Côte d'Azur (2025) | 151 | €2,520,000 | €2,997,000 | €1,002,000 – €5,800,000 | 6,914 |
| Provence-Alpes-Côte d'Azur (2021-2025) | 1,050 | €2,475,500 | €2,811,700 | €994,400 – €5,324,000 | 6,623 |
| France (2025) | 981 | €822,000 | €1,321,400 | €428,000 – €3,100,000 | 2,308 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Alpes-de-Haute-Provence and prestige property prices in Alpes-de-Haute-Provence (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
A country house sold for a median €260,000 in 2025, and €238,500 over 2020-2025 in the tourist inland, including the Verdon, Luberon and Forcalquier areas. A tourism property sits well above that, combining a large building, several units, a pool and often hectares of scrubland or lavender. With too few sales at department level, the large-home observatory only gives a regional median, €2,520,000 in 2025, driven by the Riviera and of little relevance here. The mix by type, led by farmhouses with gîtes and guest estates, shows that tourism property here mostly sells as multi-activity estates.
Around the Verdon, from Moustiers-Sainte-Marie to Riez and Castellane, village hotels live off an intense summer driven by white-water sports, climbing and the gorges; the challenge is to open longer in spring and autumn. In Digne-les-Bains, spa guests stay for long periods. Along the Route Napoléon and the Durance valley, from Sisteron to Manosque, hotel-restaurants serve travellers, cyclists and professionals. In the Ubaye, around Barcelonnette, resort hotels and chalets work two seasons. Village inns and farm inns serving Sisteron lamb, goat's cheese and olive oil complete the picture. Separate the building, the business and any lease; the business is valued on operating profit (EBITDA). Browse hotels for sale in France and inns and hotel-restaurants.
Farmhouses split into several holiday lets form the core of supply: see gîtes for sale in Alpes-de-Haute-Provence and B&Bs in the department.
The Verdon lakes and Ubaye valleys host campsites, leisure parks and holiday villages, listed among campsites for sale in Provence-Alpes-Côte d'Azur. Under skies known for stargazing, yurts, bubbles, cabins and lodges find guests: see glamping sites for sale.
Estates with vaulted halls and wide terraces host weddings and seminars: see event venues in the department. Bastides with stables are listed under equestrian gîtes.
A hotel sale covers the building, sold before a notary, and the business, with its own formalities. As a public-access building (ERP), a hotel needs a fire safety commission opinion; star ratings from 1 to 5 last 5 years; the town hall confirms the transfer of the licence and operating permit. Furnished lets fall under the loi Le Meur of 19 November 2024. The loi Montagne governs building at altitude and the loi Littoral applies to the shores of Lake Sainte-Croix. Converting a sheepfold needs planning consent. Read the risk report: wildfire and mandatory brush clearance, earthquakes, flash floods, landslides and avalanches in the Ubaye. Check water supply against summer restrictions and the SPANC report.
The Verdon offers the most summer visitors but a short season. The Ubaye works winter and summer. Digne-les-Bains and the Durance valley offer steadier trade, often at lower prices than the Luberon.
It depends on season length, average rates, pool and grounds upkeep and platform commissions. Ask for three years of accounts and test your figures with our holiday rental simulator (in French).
Add the building, valued on comparable local sales, the business, based on operating profit, purchase costs and compliance works.
Widen your search to tourism properties in Provence-Alpes-Côte d'Azur, Vaucluse and neighbouring Hautes-Alpes. Set up an e-mail alert (in French) or list your property.
