A tourism property for sale in Var serves two kinds of visitors. Some come for the Mediterranean: the beaches around Toulon, the islands of Porquerolles and Port-Cros, within the Port-Cros national park, the coves of the Esterel and the Gulf of Saint-Tropez. Others head inland, to the Côtes de Provence vineyards, the Thoronet abbey, the Sainte-Baume massif, the hill villages of the Haut-Var, the Verdon gorges and the lake of Sainte-Croix, busy with walkers, cyclists and wine lovers from spring to autumn. This dual geography lets a business trade well beyond the summer peak, provided you pick the right area.
Tourism real estate in Var goes beyond holiday lets: bastides and wine estates welcoming guests and tastings, period homes turned into B&Bs, old mills, equestrian properties with rider accommodation, village hotels, inland inns, and campsites and holiday residences along the coast. This page is written for investors, buyers taking over a running business, glamping project owners and sellers.
As of 25 September 2026, 6 tourism properties in Var are listed on ma-propriete.fr: 3 manor houses and châteaux, 2 equestrian properties, 1 B&B. The median asking price is €993,500, ranging from €599,000 to €15,000,000.
In 2025 the median sale price of a country house in Var was €381,700 (average €434,635), or €3,693/m² of living space, for 114 m² on an average plot of 3,430 m², based on 1,617 sales in rural municipalities. One sale in ten was below €250,000 and one in ten above €700,000. Since the second half of 2020 the median price has moved from €347,500 to €380,240 (+9.4%); over the last year the change is -2.0%. For comparison: €360,000 in Provence-Alpes-Côte d'Azur and €189,200 in France.
| Indicator (2025) | Var | Provence-Alpes-Côte d'Azur | France |
|---|---|---|---|
| Median price | €381,700 | €360,000 | €189,200 |
| Average price | €434,635 | €401,500 | €207,100 |
| Lower bound (1st decile) | €250,000 | €215,000 | €90,000 |
| Upper bound (9th decile) | €700,000 | €650,000 | €340,000 |
| Median price per m² of living space | €3,693/m² | €3,469/m² | €1,830/m² |
| Average living space | 114 m² | 112 m² | 108 m² |
| Average plot | 3,430 m² | 3,324 m² | 3,181 m² |
| Number of sales (2025) | 1,617 | 4,532 | 150,313 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €343,500 (deep countryside) to €620,000 (tourist coastline). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
| Type of municipality | Median price 2020-2025 | Median price per m² | Change 2021-2025 | Sales 2020-2025 |
|---|---|---|---|---|
| Tourist coastline | €620,000 | €4,933/m² | +1.7% | 1,262 |
| Tourist inland (hinterland, mountains) | €424,000 | €3,664/m² | +0.5% | 1,323 |
| Peri-urban countryside (within a town's catchment) | €380,000 | €3,621/m² | +5.3% | 5,005 |
| Deep countryside (outside urban influence) | €343,500 | €3,258/m² | +4.7% | 3,238 |
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), the department benchmark is a median of €2,700,000 over 2021-2025, with an average of €3,010,200, a P10–P90 range of €1,017,100 to €5,511,100 and 7,742 €/m² of living space, over 329 sales. These homes average 369 m² of living space on 7,957 m² of land. The 2025 national median is €822,000.
| Area | Sales | Median price | Average price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|---|
| Var (2021-2025) | 329 | €2,700,000 | €3,010,200 | €1,017,100 – €5,511,100 | 7,742 |
| Provence-Alpes-Côte d'Azur (2025) | 151 | €2,520,000 | €2,997,000 | €1,002,000 – €5,800,000 | 6,914 |
| Provence-Alpes-Côte d'Azur (2021-2025) | 1,050 | €2,475,500 | €2,811,700 | €994,400 – €5,324,000 | 6,623 |
| France (2025) | 981 | €822,000 | €1,321,400 | €428,000 – €3,100,000 | 2,308 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Var and prestige property prices in Var (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
Start from the country house in the tourist inland, at a median €424,000 over 2020-2025: the base value of a farmhouse to convert in the Haut-Var or the Provence Verte. On the tourist coastline the same house reaches €620,000. Once a property combines a main home, several guest units, a pool and hectares of land, it joins the large period home market, where the Var median stands at €2,700,000 over 2021-2025. The mix by type confirms this upmarket profile: manor houses and character estates lead, ahead of equestrian properties and B&Bs, while hotels are priced case by case, according to the turnover being transferred.
Hotels in Var follow two models. On the coast, a seaside or harbour hotel relies on international guests and a dense season, with expensive premises and extensions tightly limited by the Littoral law. Inland, a village hotel or a hotel-restaurant in a bastide draws on wine tourism, walking and weekend visitors; the restaurant, built on olive oil, Haut-Var truffles and rosé, often matters as much as the rooms. Before committing, tell apart the building alone, the building and the business together, and the business alone under a commercial lease: price then rests on operating profit (EBITDA). Browse hotels for sale across France and inns and restaurants with rooms.
Many buyers looking for an estate in Var want a vineyard open to visitors: tasting cellar, guest rooms, sometimes a wedding space in a former wine store. This mixed model sits between farming and tourism, so check the authorised use of each building. Bastides hosting weddings and seminars are listed under event venues in Var.
Groups of holiday lets around a farmhouse with a pool are a large part of the local market: see gîte properties in Var. Guest houses, capped at 5 rooms and 15 guests, appear under B&Bs for sale in Var.
Outdoor hospitality plays a leading role on the Var coast, from Hyères and Bormes-les-Mimosas to the Gulf of Saint-Tropez and the Argens plain around Fréjus. Classified campsites, leisure parks and holiday villages are grouped regionally: see campsites for sale in Provence-Alpes-Côte d'Azur. Pine woods in the Haut-Var suit treehouses, lodges and safari tents, subject to wildfire rules: see glamping sites for sale.
A hotel sale has two parts: the building goes through a notary, while the business (goodwill, trading name, contracts, equipment) follows its own transfer formalities. A hotel is a public-access building: ask for the latest fire safety commission report. Star ratings from 1 to 5 last 5 years. Serving alcohol requires a licence and an operating permit; confirm the transfer with the town hall. Furnished lets fall under the law of 19 November 2024 (loi Le Meur), which extends registration nationwide, strengthens the powers of local councils and phases in energy requirements: check what applies with the town hall. Var is highly exposed to wildfire, especially in the Maures and the Esterel: mandatory brush clearance and insurance terms weigh on wooded sites. Check the risk report for flooding along the Argens and coastal rivers, and the SPANC septic inspection.
The Gulf of Saint-Tropez, Hyères and the coast from Bandol to Sanary command the highest room rates, with costly premises and a marked season. Central Var around Draguignan and the Provence Verte around Brignoles offer more affordable businesses supported by the vineyards. The Haut-Var and the Verdon rely on walking and water sports over a shorter season.
It depends on occupancy outside July and August, the average nightly rate, costs (seasonal staff, pool, woodland upkeep, platform fees) and the ability to host seminars off-season. Ask for three years of accounts and test your figures with our holiday rental simulator (in French).
Widen your search to tourism properties in Provence-Alpes-Côte d'Azur, Bouches-du-Rhône and Alpes-Maritimes. Set up an e-mail alert (in French) or, if you are selling, list your property.
