A B&B for sale in the Var serves guests who split their stay between the sea and the hills, from the red rocks of the Esterel to the Verdon gorge. The Gulf of Saint-Tropez, the Giens peninsula, the islands of Porquerolles and Port-Cros and the beaches of Bandol fill the summer, while the hilltop villages of the Haut-Var, from Tourtour to Cotignac, Le Thoronet abbey and the Sainte-Baume massif keep spring and autumn busy. Côtes-de-Provence and Bandol wine estates and the truffle market of Aups add to the draw.
Properties range from bastides set among vines to farmhouses with pools and restored old mills. This page is for buyers of a running chambres d'hôtes business, for people converting a bastide, and for owners preparing to sell. Set up an email alert (in French) for new listings in the Var.
As of 25 September 2026, one listing in Var is published on ma-propriete.fr, with an asking price of €950,000.
In 2025 the median sale price of a country house in Var was €381,700 (average €434,635), or €3,693/m² of living space, for 114 m² on an average plot of 3,430 m², based on 1,617 sales in rural municipalities. One sale in ten was below €250,000 and one in ten above €700,000. Since the second half of 2020 the median price has moved from €347,500 to €380,240 (+9.4%); over the last year the change is -2.0%. For comparison: €360,000 in Provence-Alpes-Côte d'Azur and €189,200 in France.
| Indicator (2025) | Var | Provence-Alpes-Côte d'Azur | France |
|---|---|---|---|
| Median price | €381,700 | €360,000 | €189,200 |
| Average price | €434,635 | €401,500 | €207,100 |
| Lower bound (1st decile) | €250,000 | €215,000 | €90,000 |
| Upper bound (9th decile) | €700,000 | €650,000 | €340,000 |
| Median price per m² of living space | €3,693/m² | €3,469/m² | €1,830/m² |
| Average living space | 114 m² | 112 m² | 108 m² |
| Average plot | 3,430 m² | 3,324 m² | 3,181 m² |
| Number of sales (2025) | 1,617 | 4,532 | 150,313 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €343,500 (deep countryside) to €620,000 (tourist coastline). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
| Type of municipality | Median price 2020-2025 | Median price per m² | Change 2021-2025 | Sales 2020-2025 |
|---|---|---|---|---|
| Tourist coastline | €620,000 | €4,933/m² | +1.7% | 1,262 |
| Tourist inland (hinterland, mountains) | €424,000 | €3,664/m² | +0.5% | 1,323 |
| Peri-urban countryside (within a town's catchment) | €380,000 | €3,621/m² | +5.3% | 5,005 |
| Deep countryside (outside urban influence) | €343,500 | €3,258/m² | +4.7% | 3,238 |
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), the department benchmark is a median of €2,700,000 over 2021-2025, with an average of €3,010,200, a P10–P90 range of €1,017,100 to €5,511,100 and 7,742 €/m² of living space, over 329 sales. These homes average 369 m² of living space on 7,957 m² of land. The 2025 national median is €822,000.
| Area | Sales | Median price | Average price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|---|
| Var (2021-2025) | 329 | €2,700,000 | €3,010,200 | €1,017,100 – €5,511,100 | 7,742 |
| Provence-Alpes-Côte d'Azur (2025) | 151 | €2,520,000 | €2,997,000 | €1,002,000 – €5,800,000 | 6,914 |
| Provence-Alpes-Côte d'Azur (2021-2025) | 1,050 | €2,475,500 | €2,811,700 | €994,400 – €5,324,000 | 6,623 |
| France (2025) | 981 | €822,000 | €1,321,400 | €428,000 – €3,100,000 | 2,308 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Var and prestige property prices in Var (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
At a 2025 median of €381,700, the Var country house sits slightly above the regional level, and one sale in ten exceeds €700,000. A guest house, larger and with several bathrooms, belongs to that upper tier or above, usually without reaching the department's prestige homes, with a 2021-2025 median of €2,700,000. Location explains most of the gap: €620,000 in tourist coastal municipalities against €424,000 inland, where the Haut-Var and Provence Verte give more rooms for the money. Both markets have barely moved since 2021.
The coast runs from Bandol and Sanary past Toulon and Hyères, through the Maures massif from Bormes-les-Mimosas to Saint-Tropez, and on to the Esterel around Fréjus and Saint-Raphaël: strong but summer-heavy demand and expensive land. Inland, the central Var from the Argens valley to Draguignan combines vineyards with quick access to the beaches. Provence Verte around Brignoles and Saint-Maximin, and the Haut-Var from Aups to the shores of Lac de Sainte-Croix, attract walkers, families and heritage lovers at lower entry prices. Guests arrive via the TGV stations of Toulon, Les Arcs-Draguignan and Saint-Raphaël, the A8 motorway, and Toulon-Hyères, Nice or Marseille airports.
Check roof timbers, retaining walls on terraced plots and older pools. The Var is highly exposed to forest fires, especially in the Maures and the Esterel, so review brush-clearing duties, emergency access and insurance before making an offer. The Argens, Nartuby and Gapeau valleys see sudden floods, and the loi Littoral (coastal protection law) limits building near the sea. A chambres d'hôtes business is capped at 5 rooms and 15 guests at a time, breakfast included, declared at the mairie (town hall); serving rosé at dinner requires at least a restaurant licence and a specific permit. See our guide to B&B insurance (in French).
Yes: private sellers list on ma-propriete.fr alongside agents and notaires. Even without an agent, the sale goes through a compromis de vente (preliminary contract) and a final deed signed before a notaire, the public official who handles property sales. Ask for the town hall declaration, recent accounts, surveys and the septic inspection.
Two land-registry benchmarks frame most projects: €381,700 for a country house and €620,000 on the tourist coast. A four- or five-bedroom guest house with a pool sits above, especially near the sea. Add works, fit-out and purchase costs, and check your figures with our financing plan calculator (in French).
Away from the beaches, bookings depend on wine, cycling, hiking and village festivals: a longer season, but lower nightly rates. Room count and evening meals weigh heavily on results. Test revenue, costs and tax with our B&B profitability simulator (in French), then have an accountant review it.
Keep exploring guest houses for sale in Provence-Alpes-Côte d'Azur and the neighbouring Vaucluse, Alpes-Maritimes, Bouches-du-Rhône and Alpes-de-Haute-Provence, or all B&Bs for sale in France. Owners can list a property here.
