Based on the French DVF land-transaction register, 165 vineyard sales were recorded in this part of the South-West between 2020 and 2025. The median price stands at €10,000/ha and the average at €12,914/ha. The median price — half of all sales take place below it, half above — gives a better picture of the everyday market than the average, which is pulled upwards by a handful of exceptional deals.
Year | Sales | Average price (€/ha) | Median price (€/ha) |
2020* | 11 | 17,863 | 15,000 |
2021 | 31 | 11,932 | 10,500 |
2022 | 33 | 11,864 | 10,505 |
2023 | 30 | 16,794 | 14,333 |
2024 | 28 | 10,249 | 8,964 |
2025 | 32 | 11,943 | 8,131 |
Source: DVF data 2020-2025, analysis by ma-propriete.fr. *2020: second half only.
Between 2020 and 2025, the median price fell by 46% (€15,000/ha → €8,131/ha).
Recorded transactions range from €5,000/ha to €79,848/ha. This spread reflects the diversity of the properties sold: appellation, grape varieties, the condition of the vines and the presence of farm buildings all drive large differences in value.
Every year, SAFER (the French rural land agency) publishes the market value of vineyards by appellation. Here are the 2025 references:
Appellation | Average price 2025 (€/ha) | Price range 2025 (€/ha) | 1-year change |
Marcillac | 22,000 | 16,000 – 27,000 | stable |
Fronton (Haute-Garonne) | 8,000 | 5,500 – 11,000 | stable |
Saint-Mont | 12,000 | 7,500 – 16,000 | — |
Madiran (Gers) | 11,500 | 7,000 – 16,000 | — |
Pacherenc du Vic-Bilh (Gers) | 11,500 | 7,000 – 16,000 | — |
Cahors | 7,500 | 5,500 – 9,000 | — |
Coteaux du Quercy (Lot) | 6,000 | 5,000 – 8,000 | — |
Madiran (Hautes-Pyrénées) | 11,500 | 7,000 – 16,000 | — |
Pacherenc du Vic-Bilh (Hautes-Pyrénées) | 11,500 | 7,000 – 16,000 | — |
Gaillac | 8,000 | 6,000 – 11,000 | — |
Gaillac premières côtes | 9,000 | 6,000 – 12,000 | — |
Coteaux du Quercy (Tarn-et-Garonne) | 6,000 | 5,000 – 7,000 | stable |
Brulhois | 6,500 | 5,000 – 8,000 | +8 % |
Fronton (Tarn-et-Garonne) | 7,500 | 5,000 – 10,000 | — |
Saint-Sardos | 6,000 | 5,000 – 7,000 | stable |
Source: SAFER — vineyard market values 2025 (unleased land).
The Marcillac appellation commands the highest values (an average of €22,000/ha), while Coteaux du Quercy (Lot) remains the most affordable (€6,000/ha).
See our full analysis and methodology in our observatory of vineyard prices in France.
