The Occitan half of the wine South-West gathers strong-identity appellations: Cahors in the Lot, Gaillac in the Tarn, Fronton in Haute-Garonne, Marcillac in the Aveyron, Saint-Mont and Armagnac in the Gers. This regional page orders these markets and links to the departmental analyses.
The common thread: native grapes, accessible land and urban consumption basins (Toulouse, Albi, Montauban) carrying direct sales — the cocktail now attracting settlers from outside family farming.
Cahors malbec, Gaillac mauzac and duras, Fronton négrette, Marcillac mansois, Saint-Mont tannat: each basin grows its own genetic heritage, a rising commercial argument on export markets.
Land values step modestly from basin to basin: everywhere, a constituted estate costs less than a single plot of the great patrimonial vineyards — the region's decisive asset for young settlers.
Vine sales in Occitanie published in the DVF registry draw the following path for vineyard land in Occitanie:
Year | Sales | Average price (€/ha) | Median price (€/ha) |
2020* | 11 | 17,863 | 15,000 |
2021 | 31 | 11,932 | 10,500 |
2022 | 33 | 11,864 | 10,505 |
2023 | 30 | 16,794 | 14,333 |
2024 | 28 | 10,249 | 8,964 |
2025 | 32 | 11,943 | 8,131 |
Source: French DVF land registry, vine sales. *2020: second half only.
From 2021 to 2025, the median value fell (-23%).
Our dedicated page on vineyard prices in France sets these values in the national landscape.
Pick your department for appellation details, benchmarks and listings; and for the vineyard's Aquitaine half, our Nouvelle-Aquitaine page completes the picture.
See the South-West vineyard, the Lot (Cahors), the Tarn (Gaillac), the Gers and Languedoc-Roussillon.
