Buying a vineyard in Occitania (Languedoc-Roussillon, Midi-Pyrénées) Have you always dreamed of becoming a winegrower or winemaker? The Occitanie region is ideal for realising your plans to produce your own wine. But buying a wine estate in Occitania is a project that deserves careful consideration. Ma-propriete-viticole.fr helps you to find wine estates for sale throughout France and particularly in Occitania. How to choose your wine estate in Occitania The Occitanie region includes the vineyards of Languedoc, Roussillon and South-West which are among the 16 largest French vineyards and have a worldwide reputation. The Occitanie region's climate and terroir are particularly favourable to the cultivation of vines and the production of great wines The quality of Occitanie wines depends on many factors: the terroir, the exposure, the grape varieties, the work of the vines, the vinification and the climatic particularities of each year. Each wine estate makes its own choice of grape varieties according to the regulations of its Protected Designation of Origin but also according to the properties of the soil and its geographical location. Although 200 grape varieties are authorised in France, the main ones used in Occitania are Carignan, Cinsault, Mourvèdre, Grenache and Syrah for Languedoc-Roussillon and Cabernet Sauvignon, Cabernet Franc, Merlot, Malbec, Négrette, Gros Manseng and Petit Manseng for the South West. How much does a vineyard cost in Occitania? Buying a vineyard in Occitania is an important investment but the price will vary greatly depending on the composition of the vineyard (vines, cellars, equipment, wine stock, etc.) and its location.
Based on the French DVF land-transaction register, 6,441 vineyard sales were recorded in Occitanie between 2020 and 2025. The median price stands at €14,000/ha and the average at €18,479/ha. The median price — half of all sales take place below it, half above — gives a better picture of the everyday market than the average, which is pulled upwards by a handful of exceptional deals.
|
Year
|
Sales
|
Average price (€/ha)
|
Median price (€/ha)
|
|
2020*
|
609
|
17,363
|
13,353
|
|
2021
|
1,270
|
18,093
|
13,270
|
|
2022
|
1,268
|
18,919
|
14,274
|
|
2023
|
1,173
|
19,150
|
14,656
|
|
2024
|
1,057
|
18,426
|
13,990
|
|
2025
|
1,064
|
18,366
|
14,331
|
Source: DVF data 2020-2025, analysis by ma-propriete.fr. *2020: second half only.
Between 2020 and 2025, the median price rose by 7% (€13,353/ha → €14,331/ha).
Prices observed run from €3,987/ha for the most modest plots to €120,000/ha for the most sought-after properties. Appellation, terroir quality and the condition of the plantings explain most of these gaps.
Every year, SAFER (the French rural land agency) publishes the average market value of AOP vineyards for each wine-growing department. Here are the references for the region:
|
Department
|
Average price 2024 (€/ha)
|
Average price 2025 (€/ha)
|
Change
|
|
Aude
|
9,500
|
9,500
|
stable
|
|
Aveyron
|
22,000
|
22,000
|
stable
|
|
Gard
|
25,900
|
25,600
|
-1 %
|
|
Gard
|
18,300
|
16,600
|
-9 %
|
|
Gers
|
12,500
|
11,800
|
-6 %
|
|
Haute-Garonne
|
8,000
|
8,000
|
stable
|
|
Hautes-Pyrénées
|
12,000
|
11,500
|
-4 %
|
|
Hérault
|
22,000
|
21,800
|
-1 %
|
|
Lot
|
10,800
|
7,400
|
-31 %
|
|
Pyrénées-Orientales
|
9,500
|
9,800
|
+3 %
|
|
Tarn
|
8,000
|
8,000
|
stable
|
|
Tarn-et-Garonne
|
7,700
|
7,300
|
-5 %
|
Source: SAFER — AOP vineyard market values 2025 (unleased land).
See our full analysis and methodology in our observatory of vineyard prices in France.
