A tourism property for sale in Provence-Alpes-Côte d'Azur benefits from one of the world's best-known destinations and a season that reaches well beyond summer. The Riviera, from Menton to Saint-Tropez, welcomes international guests almost all year; the Calanques National Park, the Camargue, the Alpilles, the Luberon and Mont Ventoux attract walkers, cyclists and lovers of hilltop villages. The Verdon gorges and the lavender fields of the Valensole plateau fill the hinterland in June and July, the Avignon festival runs through July, and the Southern Alps, from Serre Chevalier to the Queyras and Lake Serre-Ponçon, offer two seasons, snow in winter and mountains in summer.
This page covers the region's tourism real estate: Provençal bastides and farmhouses with holiday lets, boutique hotels, hilltop village inns, chalets and resort hotels, campsites, and wine and olive estates open to guests. It is written for hotel and tourist residence investors, buyers of a going concern, eco-tourism and glamping creators and owners planning to sell.
As of 25 September 2026, 39 tourism properties in Provence-Alpes-Côte d'Azur are listed on ma-propriete.fr: 15 gîtes, 10 manor houses and châteaux, 8 equestrian properties, 2 campsites, 2 other properties (farms, woodland, ponds…), 2 B&Bs. The median asking price is €1,320,000; half are priced between €896,000 and €1,972,500, ranging from €275,000 to €15,000,000.
In 2025 the median sale price of a country house in Provence-Alpes-Côte d'Azur was €360,000 (average €401,500), or €3,469/m² of living space, for 112 m² on an average plot of 3,324 m², based on 4,532 sales in rural municipalities. One sale in ten was below €215,000 and one in ten above €650,000. Since the second half of 2020 the median price has moved from €325,695 to €360,000 (+10.5%); over the last year the change is +1.7%. The national median is €189,200.
| Indicator (2025) | Provence-Alpes-Côte d'Azur | France |
|---|---|---|
| Median price | €360,000 | €189,200 |
| Average price | €401,500 | €207,100 |
| Lower bound (1st decile) | €215,000 | €90,000 |
| Upper bound (9th decile) | €650,000 | €340,000 |
| Median price per m² of living space | €3,469/m² | €1,830/m² |
| Average living space | 112 m² | 108 m² |
| Average plot | 3,324 m² | 3,181 m² |
| Number of sales (2025) | 4,532 | 150,313 |
By department:
| Department | Median price 2025 | Average price 2025 | Median price per m² | Change 2020-2025 | Sales 2025 |
|---|---|---|---|---|---|
| Alpes-de-Haute-Provence (04) | €260,000 | €267,410 | €2,745/m² | +18.2% | 553 |
| Hautes-Alpes (05) | €305,225 | €311,428 | €2,850/m² | +18.0% | 390 |
| Alpes-Maritimes (06) | €352,770 | €362,860 | €3,537/m² | +7.2% | 360 |
| Bouches-du-Rhône (13) | €470,700 | €516,457 | €4,310/m² | +8.3% | 545 |
| Var (83) | €381,700 | €434,635 | €3,693/m² | +9.4% | 1,617 |
| Vaucluse (84) | €360,000 | €408,023 | €3,384/m² | +8.3% | 1,067 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €325,000 (tourist inland) to €570,000 (tourist coastline). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), 151 sales were recorded in Provence-Alpes-Côte d'Azur in 2025, at a median of €2,520,000; over 2021-2025 the regional median is €2,475,500 for 1,050 sales. The table gives the breakdown by department.
| Department | Sales | Median price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|
| Alpes-Maritimes (06) | 395 | €3,050,000 | €1,400,000 – €5,880,000 | 8,232 |
| Alpes-de-Haute-Provence (04) | 19 | moins de 30 ventes : non publié | — | — |
| Bouches-du-Rhône (13) | 184 | €2,254,500 | €1,097,500 – €4,000,000 | 6,077 |
| Hautes-Alpes (05) | 4 | moins de 30 ventes : non publié | — | — |
| Var (83) | 329 | €2,700,000 | €1,017,100 – €5,511,100 | 7,742 |
| Vaucluse (84) | 119 | €1,251,800 | €711,700 – €2,652,200 | 3,402 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Provence-Alpes-Côte d'Azur and prestige property prices in Provence-Alpes-Côte d'Azur (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
The region is among France's most expensive for rural property. A country house sold for a median €360,000 in 2025, nearly twice the national benchmark, and the tourist inland, Luberon, Verdon or Southern Alps, stands at €325,000 over 2020-2025: the hinterland is no bargain market. A tourism property with a main farmhouse, several units, a pool and land therefore compares with large period homes, whose regional median reached €2,475,500 over 2021-2025, driven by the Riviera and the Var. Gîte complexes lead the supply, ahead of character homes and equestrian properties, while campsites remain rare and sought after.
Regional hospitality covers very different realities. On the coast, hotel premises reach levels that restrict purchases to seasoned investors, and value lies first in location and sea views. In the Luberon, the Alpilles or the Var hinterland, boutique hotels in a bastide or farmhouse live from short stays, foreign guests and often a well-known restaurant, from April to October. Hilltop village inns and hotel-restaurants in the Nice hinterland or the upper Var rely on walkers, Ventoux cyclists and local diners. In the Hautes-Alpes, resort hotels work two seasons with seasonal staff to house. Sales may cover the building alone, building and business, or the business alone under a commercial lease. Compare with hotels for sale in France and inns and hotel-restaurants to take over.
Farmhouses split into several units, bastides with outbuildings and village houses with apartments make up most of the supply; see gîtes for sale in Provence-Alpes-Côte d’Azur and B&Bs in Provence, common in the Alpes-de-Haute-Provence and the Vaucluse.
The Var coast and the shores of the Verdon and Lake Serre-Ponçon concentrate campsites and leisure parks; their sale is covered on campsite businesses in the region. In the mountains, multi-apartment chalets, tourist residences and holiday villages in Southern Alps resorts form an investor market, often under a commercial lease. Wooded hills and plateaus suit cabins, yurts and safari tents, with strict wildfire constraints: see glamping sites for sale.
Bandol, Côtes de Provence and Châteauneuf-du-Pape estates, bastides with parkland and old mills host weddings and seminars; see event venues in the region.
Taking over a hotel or inn means buying the building before a notary and the business (goodwill, trading name, contracts, equipment), which follows its own formalities. A hotel is a public-access building (ERP): ask for the fire safety commission report. The 1 to 5 star rating lasts 5 years, and the town hall confirms the licence and operating permit transfer. Wildfire risk comes first: mandatory brush clearing, emergency access and, where the municipality has a forest fire prevention plan, its red zones, which in principle rule out new accommodation and strictly limit extensions. Also check water supply, flood risk during Mediterranean storms and seismic risk, which is moderate across most of the Alpes-Maritimes, the Nice coast included, and in the Ubaye valley. The Loi Littoral, the Loi Montagne and national park core zones strictly limit building. Furnished lets fall under the loi Le Meur of 19 November 2024, and several coastal towns use their new powers to regulate them.
The coast, from Saint-Tropez to Menton, has the dearest hotels, where premises outweigh the business. The Luberon, the Alpilles and the Vaucluse offer boutique hotels with many foreign guests. The Alpes-de-Haute-Provence and the Hautes-Alpes allow entry with a smaller budget, in return for a shorter or split season.
Summer rates are high, but so is the purchase price: returns depend on the shoulder months of May, June and September and on running costs (pool, upkeep, brush clearing). Check the seller's accounts with our holiday rental simulator (in French).
Add to the building value, based on local farmhouse and large home prices, the business value, based on operating profit. Allow for purchase costs (see our notary fee calculator, in French), upgrades and winter cash.
See all regions on the tourism real estate in France page. Create an e-mail alert (in French) or, to sell your hotel or estate, publish a listing.
