A tourism property for sale in Haute-Savoie sits in one of the busiest parts of the Alps, active in both winter and summer. The Mont Blanc massif, Chamonix and Saint-Gervais, Megève, the Aravis resorts of La Clusaz and Le Grand-Bornand, the Portes du Soleil around Morzine and Châtel, and the Grand Massif of Flaine and Samoëns attract skiers, climbers and hikers from around the world. Lake Annecy and the French shore of Lake Geneva, from Yvoire to Évian and Thonon, extend the summer season, and nearby Geneva brings Swiss, international and business visitors.
Tourism real estate here ranges from mountain and resort chalets let by the week to mountain and lakeside hotels, high-altitude restaurants, tourist residences, Savoyard farmhouses converted into holiday lets and equestrian properties around Annecy. This page is for investors, hospitality professionals taking over a resort business and owners preparing a sale.
As of 25 September 2026, 3 tourism properties in Haute-Savoie are listed on ma-propriete.fr (2 equestrian properties, 1 manor house or château), with asking prices from €1,190,000 to €2,750,000.
In 2025 the median sale price of a country house in Haute-Savoie was €493,340 (average €515,721), or €4,377/m² of living space, for 120 m² on an average plot of 2,028 m², based on 1,095 sales in rural municipalities. One sale in ten was below €298,500 and one in ten above €762,577. Since the second half of 2020 the median price has moved from €427,400 to €493,340 (+15.4%); over the last year the change is +3.9%. For comparison: €230,000 in Auvergne-Rhône-Alpes and €189,200 in France.
| Indicator (2025) | Haute-Savoie | Auvergne-Rhône-Alpes | France |
|---|---|---|---|
| Median price | €493,340 | €230,000 | €189,200 |
| Average price | €515,721 | €246,927 | €207,100 |
| Lower bound (1st decile) | €298,500 | €98,000 | €90,000 |
| Upper bound (9th decile) | €762,577 | €410,000 | €340,000 |
| Median price per m² of living space | €4,377/m² | €2,200/m² | €1,830/m² |
| Average living space | 120 m² | 109 m² | 108 m² |
| Average plot | 2,028 m² | 3,243 m² | 3,181 m² |
| Number of sales (2025) | 1,095 | 16,528 | 150,313 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €389,800 (deep countryside) to €610,000 (tourist coastline). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
| Type of municipality | Median price 2020-2025 | Median price per m² | Change 2021-2025 | Sales 2020-2025 |
|---|---|---|---|---|
| Tourist coastline * | €610,000 | €4,950/m² | -22.3% | 61 |
| Residential coastline | €578,000 | €4,683/m² | +13.2% | 363 |
| Tourist inland (hinterland, mountains) | €470,000 | €4,535/m² | +8.8% | 1,522 |
| Peri-urban countryside (within a town's catchment) | €456,120 | €4,114/m² | +11.3% | 4,698 |
| Deep countryside (outside urban influence) | €389,800 | €3,681/m² | +14.0% | 153 |
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), the department benchmark is a median of €2,387,000 over 2021-2025, with an average of €2,714,700, a P10–P90 range of €838,600 to €4,982,000 and 6,285 €/m² of living space, over 148 sales. These homes average 386 m² of living space on 4,072 m² of land. The 2025 national median is €822,000.
| Area | Sales | Median price | Average price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|---|
| Haute-Savoie (2021-2025) | 148 | €2,387,000 | €2,714,700 | €838,600 – €4,982,000 | 6,285 |
| Auvergne-Rhône-Alpes (2025) | 87 | €860,000* | €1,359,200 | €492,700 – €2,670,000 | 2,542 |
| Auvergne-Rhône-Alpes (2021-2025) | 605 | €878,400 | €1,368,800 | €462,000 – €2,886,000 | 2,434 |
| France (2025) | 981 | €822,000 | €1,321,400 | €428,000 – €3,100,000 | 2,308 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Haute-Savoie and prestige property prices in Haute-Savoie (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
Prices here are far above regional levels. Country houses sold for a median €493,340 in 2025, more than twice the regional median, and €470,000 in mountain municipalities. Large period homes in the department reach a median €2,387,000 over 2021-2025. Character chalets and equestrian properties sit between these markers; resort hotels and residences are valued on their trading as much as their buildings, and lakeshores are the most expensive segment.
Hotels range from family-run resort hotels and summer lakeside hotels to valley establishments in Annecy, Sallanches or Thonon trading year-round with business and passing guests. In a resort, winter provides most of the turnover; summer occupancy, driven by cycling, hiking and events, separates strong businesses from weaker ones. Mountain inns and high-altitude restaurants often occupy municipal land under an occupancy agreement, concession or long-term lease with the municipality or the ski area operator; check the remaining term and renewal conditions. Separate building and business: the business is valued on operating profit (EBITDA), rating and room condition, the building on a very tight property market. Compare with hotels for sale nationwide and mountain and country inns.
A chalet let by the week remains the most sought-after tourism property in the department. Holiday-let complexes are listed under gîtes for sale in Haute-Savoie, guest rooms under B&Bs in Haute-Savoie. In a tourist residence, buyers usually acquire a unit leased to an operator under a commercial lease.
Campsites and holiday villages around Lake Annecy, Lake Geneva and the Giffre and Arve valleys are grouped regionally: campsite businesses in Auvergne-Rhône-Alpes. Forest cabins and alpine yurts come under glamping sites for sale; lakeside and mountain wedding venues under event venues in Haute-Savoie.
Mountain law (loi Montagne) limits development and places tourism projects above a certain size (accommodation, campsites, ski lifts) under the new tourism unit (UTN) regime, which must be provided for in the SCoT or local plan (PLU); on Lake Geneva and Lake Annecy, the coastal law (loi Littoral) protects the shores. Check the risk report for avalanches, torrential floods, landslides and seismic risk. For a hotel, a public-access building (ERP), ask for the fire safety report and check the star rating (1 to 5, valid 5 years), licence and operating permit; the sale separates building and business. Holiday lets fall under the Le Meur Act of 19 November 2024, which extends registration nationwide and strengthens the powers of local councils; in the Chamonix valley or many Greater Annecy municipalities, for example, letting a furnished holiday home already requires change-of-use consent, with caps or quotas. Check with the town hall before buying.
Major resorts have the strongest winter demand at very high building prices; village resorts in the Aravis, Chablais and Giffre offer a better two-season balance. Annecy and the Lake Geneva shore support year-round hotels thanks to business and Geneva custom.
High nightly rates partly offset purchase costs, but staff, seasonal housing and upkeep weigh heavily. Compare winter and summer results over three years and test your figures with the holiday rental simulator (in French).
Add building, business, purchase costs, compliance works and staff housing, often essential in resorts. A valley chalet requires a far smaller budget than a ski-in property.
Widen your search to tourism properties in Auvergne-Rhône-Alpes, Savoie and Ain. Follow new Alpine offers with an e-mail alert (in French), or advertise your chalet or hotel if you are selling.
