Because the Jura combines lakes, vin jaune vineyards and the spruce forests of the Haut-Jura, a tourism property for sale in the Jura is valued differently from one area to the next. The lake district, from Chalain to Vouglans via Clairvaux and the Hérisson waterfalls, draws swimmers, anglers and families in summer. The Revermont and the vineyards of Arbois, Château-Chalon and L'Étoile attract wine and cheese lovers, while the blind valleys of Baume-les-Messieurs appeal to hikers. Higher up, the Haut-Jura regional nature park and Les Rousses support a winter season built on cross-country skiing. The Great Saltworks of Salins-les-Bains, a World Heritage Site, Dole and Lons-le-Saunier add cultural and spa tourism.
Supply combines lakeside campsites and holiday villages, valley and resort hotel-restaurants, vineyard inns, plateau farmhouses with holiday lets, chalets and woodland glamping. This page is for buyers taking over a running business, investors drawn by two seasons and owners planning a sale.
As of 25 September 2026, 1 tourism property in Jura is listed on ma-propriete.fr (1 gîte), with an asking price of €750,000.
In 2025 the median sale price of a country house in Jura was €186,000 (average €191,899), or €1,733/m² of living space, for 112 m² on an average plot of 2,767 m², based on 1,139 sales in rural municipalities. One sale in ten was below €96,000 and one in ten above €288,280. Since the second half of 2020 the median price has moved from €158,250 to €186,000 (+17.5%); over the last year the change is +3.3%. For comparison: €157,000 in Bourgogne-Franche-Comté and €189,200 in France.
| Indicator (2025) | Jura | Bourgogne-Franche-Comté | France |
|---|---|---|---|
| Median price | €186,000 | €157,000 | €189,200 |
| Average price | €191,899 | €168,680 | €207,100 |
| Lower bound (1st decile) | €96,000 | €74,000 | €90,000 |
| Upper bound (9th decile) | €288,280 | €279,670 | €340,000 |
| Median price per m² of living space | €1,733/m² | €1,525/m² | €1,830/m² |
| Average living space | 112 m² | 108 m² | 108 m² |
| Average plot | 2,767 m² | 2,805 m² | 3,181 m² |
| Number of sales (2025) | 1,139 | 11,450 | 150,313 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €169,500 (residential coastline) to €202,500 (tourist inland). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
| Type of municipality | Median price 2020-2025 | Median price per m² | Change 2021-2025 | Sales 2020-2025 |
|---|---|---|---|---|
| Tourist coastline * | €173,775 | €2,197/m² | +20.4% | 34 |
| Residential coastline | €169,500 | €1,762/m² | +28.0% | 166 |
| Tourist inland (hinterland, mountains) | €202,500 | €1,930/m² | +40.5% | 434 |
| Peri-urban countryside (within a town's catchment) | €170,000 | €1,613/m² | +12.5% | 3,860 |
| Deep countryside (outside urban influence) | €180,000 | €1,693/m² | +23.5% | 2,391 |
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), the regional (Bourgogne-Franche-Comté) benchmark is a median of €520,000 over 2021-2025, with an average of €589,700, a P10–P90 range of €367,200 to €863,000 and 1,438 €/m² of living space, over 222 sales. The 2025 national median is €822,000.
| Area | Sales | Median price | Average price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|---|
| Bourgogne-Franche-Comté (2025) | 43 | €590,000* | €658,100 | €385,000 – €1,004,000 | 1,714 |
| Bourgogne-Franche-Comté (2021-2025) | 222 | €520,000 | €589,700 | €367,200 – €863,000 | 1,438 |
| France (2025) | 981 | €822,000 | €1,321,400 | €428,000 – €3,100,000 | 2,308 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Jura and prestige property prices in Jura (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
The Jura remains affordable: a country house sold for a median €186,000 in 2025, in line with the national median. Unusually, tourist inland communes, meaning the Haut-Jura and the lake district, show the highest median, €202,500 over 2020-2025, while lakeshore communes stay at €169,500. For larger estates, the regional benchmark for large period homes gives the order of magnitude. Across the region, gîte complexes lead supply, ahead of equestrian properties and manor houses; a campsite or hotel is valued mainly on turnover, profit and capacity.
Camping is a major activity around the lakes: classified lakeside sites, farm campsites and small natural sites (30 pitches at most, open six months a year at most). Taking over a classified campsite covers the land, the development permit, the 1 to 5 star rating, the mobile home fleet and customer contracts. See campsite businesses in Bourgogne-Franche-Comté and our white paper on rural campsites (in French). Holiday villages and group centres in the Haut-Jura require specific approvals.
Hotels in the Jura are mostly independent and family-run. Near the lakes, the hotel-restaurant works hard in summer and depends on the weather; in the vineyards, between Arbois, Poligny and Lons-le-Saunier, inns live on wine tourism and cyclists; in the Haut-Jura, around Les Rousses and Saint-Claude, hotels alternate between cross-country skiing, hiking and Swiss guests. Farm inns (fermes-auberges) serve their own produce. Separate the building, the business and any lease, then study operating profit (EBITDA), seasonal occupancy and equipment. Compare hotels for sale across France and inns for sale.
Large-roofed farms and winegrowers' houses with vaulted cellars often hold several holiday lets: see gîtes for sale in the Jura, B&Bs in the Jura, glamping sites for sale and event venues in the Jura.
The building is conveyed by a notary, while the business follows its own transfer formalities. A hotel, as a public-access building (ERP), must provide its latest fire safety commission report; star ratings from 1 to 5 last 5 years; the licence and operating permit must be transferred at the town hall. Holiday lets fall under the law of 19 November 2024 (loi Le Meur). The Mountain Act applies in the Haut-Jura and part of the plateau; around Lake Vouglans, the only lake in the Jura large enough to qualify, lakeside communes also fall under the Coastal Act, which restricts new building near the shore. Campsites and leisure parks need a development permit. Limestone ground calls for septic checks (SPANC), and the risk report covers flooding, landslides and rockfalls.
The lake district has the strongest summer demand, the Haut-Jura two seasons and Swiss guests, the vineyards activity from Easter to the harvest. Dole and Lons-le-Saunier add business and transit guests.
It depends on opening period, occupancy, average rate, staff costs and upkeep. Ask for three years of accounts and use our holiday rental simulator (in French).
Add the building, the business based on operating profit, purchase costs, compliance work and start-up cash.
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