The upper Loire vineyards lie in Auvergne-Rhône-Alpes: Côte Roannaise and Côtes du Forez in the Loire, Côtes d'Auvergne in Puy-de-Dôme, all three kingdoms of gamay on granite and basalt. This regional page orders these reborn markets and links to the departmental analyses.
What they share: compact appellations in full reconquest, land at farmland prices, and critical recognition growing faster than values — the very definition of a market with a future.
From the Roannais to the Auvergne volcanoes, the logic is the same: well-exposed slopes, small direct-sales structures, AOC fallows to replant. Recent settlers have shown a viable estate can be built on modest initial capital.
These vineyards also profit from their position: the Saint-Étienne, Roanne and Clermont urban basins for customers, and Beaujolais proximity for the technical ecosystem.
What are vines worth in Auvergne-Rhône-Alpes? Published sales (DVF) measure the market in Auvergne-Rhône-Alpes, year by year:
Year | Sales | Average price (€/ha) | Median price (€/ha) |
2020* | 9 | 18,307 | 13,774 |
2021 | 1 | 56,738 | 56,738 |
2022 | 8 | 25,359 | 22,208 |
2023 | 9 | 26,581 | 25,253 |
2024 | 5 | 30,303 | 34,270 |
2025 | 4 | 28,715 | 27,935 |
Source: French DVF land registry, vine sales. *2020: second half only.
Over the 2021-2025 period, the median price fell (-51%).
Our dedicated page on vineyard prices in France sets these values in the national landscape.
See the Loire and Puy-de-Dôme pages for cru details and listings; the neighbouring Allier (Saint-Pourçain) naturally completes the search.
See the Loire Valley vineyard, the Loire (Roannaise, Forez), Puy-de-Dôme and Beaujolais.
