Buying a vineyard in Auvergne-Rhône-Alpes Have you always dreamed of becoming a winegrower or winemaker? The Auvergne-Rhône-Alpes region is ideal for realising your plans to produce your own wine. But buying a wine estate in Auvergne-Rhône-Alpes is a project that deserves careful consideration. Ma-propriete-viticole.fr helps you to find wine estates for sale throughout France and more particularly in Auvergne-Rhône-Alpes. How to choose your wine estate in Auvergne-Rhône-Alpes The Auvergne-Rhône-Alpes region includes the vineyards of Bugey, Rhône and Savoie, which are among the 16 largest French vineyards and have a worldwide reputation. The climate in Auvergne-Rhône-Alpes and the terroir are particularly favourable to the cultivation of vines and the production of great wines The quality of wines in Auvergne-Rhône-Alpes depends on many factors: the terroir, the exposure, the grape varieties, the work of the vines, the vinification and the climatic particularities of each year. Each wine estate makes its own choice of grape varieties according to the regulations of its Protected Designation of Origin but also according to the properties of the soil and its geographical location. Although 200 grape varieties are authorised in France, the main ones used in Auvergne-Rhône-Alpes are Syrah, Grenache, Mourvèdre, Marsanne, Roussane, Viognier, Jacquère, Altesse and Gamay. How much does a vineyard in Auvergne-Rhône-Alpes cost? Buying a vineyard in Auvergne-Rhône-Alpes is an important investment but the price will vary greatly depending on the composition of the vineyard (vines, cellars, equipment, wine stock, etc.) and its location.
According to DVF data (the French land-transaction register), the median price of vineyards in Auvergne-Rhône-Alpes stands at €32,655/ha over 2020-2025, based on 1,553 recorded transactions. The average price comes to €67,414/ha. The median price — half of all sales take place below it, half above — gives a better picture of the everyday market than the average, which is pulled upwards by a handful of exceptional deals.
|
Year
|
Sales
|
Average price (€/ha)
|
Median price (€/ha)
|
|
2020*
|
139
|
59,926
|
28,270
|
|
2021
|
274
|
85,411
|
40,718
|
|
2022
|
345
|
74,417
|
29,958
|
|
2023
|
278
|
70,749
|
40,223
|
|
2024
|
272
|
53,771
|
30,520
|
|
2025
|
245
|
53,038
|
28,502
|
Source: DVF data 2020-2025, analysis by ma-propriete.fr. *2020: second half only.
From 2020 to 2025, the median price remained broadly stable, moving from €28,270/ha to €28,502/ha. The average price followed a different path (it fell by 11% over the same period), a sign of a heterogeneous market where a few large sales weigh heavily on the average.
Prices observed run from €4,479/ha for the most modest plots to €589,623/ha for the most sought-after properties. Appellation, terroir quality and the condition of the plantings explain most of these gaps.
Every year, SAFER (the French rural land agency) publishes the average market value of AOP vineyards for each wine-growing department. Here are the references for the region:
|
Department
|
Average price 2024 (€/ha)
|
Average price 2025 (€/ha)
|
Change
|
|
Ain
|
15,000
|
15,000
|
stable
|
|
Allier
|
17,000
|
17,000
|
stable
|
|
Ardèche
|
114,800
|
109,800
|
-4 %
|
|
Drôme
|
—
|
37,500
|
—
|
|
Loire
|
12,000
|
12,000
|
stable
|
|
Puy-de-Dôme
|
15,000
|
15,000
|
stable
|
|
Rhône
|
33,300
|
28,300
|
-15 %
|
|
Savoie
|
37,800
|
36,600
|
-3 %
|
Source: SAFER — AOP vineyard market values 2025 (unleased land).
To go further, browse our observatory dedicated to vineyard prices in France.
