Between Blois and Chambord, Loir-et-Cher grows appellations in full revival: Cheverny and its exclusive Cour-Cheverny — the world's only vineyard of the romorantin grape —, the Cher-valley Touraine, and the Coteaux du Vendômois. A vineyard for sale in Loir-et-Cher sits at the heart of château country, with a guaranteed wine-tourism outlet.
The market is active along the Cher valley — Touraine sauvignons in strong demand from the trade — and more confidential around Cheverny, where the appellation's small size keeps scarcity alive.
Cheverny blends sauvignon and chardonnay on flint sands and clays at the châteaux's gates; Cour-Cheverny and its romorantin form a unique heritage to preserve. The Cher valley (Oisly, Soings, Thésée) supplies the Touraine sauvignons, with structured, mechanised farms; the Vendômois and its pineau d'Aunis complete the north.
The most sought-after properties combine producing vines with hospitality potential: Chambord and Cheverny visitor flows give cellar doors traffic few Loire vineyards can match.
From published notarised sales (DVF), here is how the vine market in Loir-et-Cher has moved: yearly volumes, average and median prices in Loir-et-Cher.
Year | Sales | Average price (€/ha) | Median price (€/ha) |
2020* | 11 | 10,963 | 10,686 |
2021 | 27 | 10,543 | 8,885 |
2022 | 15 | 17,206 | 13,430 |
2023 | 29 | 10,237 | 7,421 |
2024 | 18 | 8,105 | 6,864 |
2025 | 15 | 8,802 | 7,260 |
Source: French DVF land registry, vine sales. *2020: second half only.
Between 2021 and 2025, the median price fell (-18%).
The 2025 SAFER references complete the picture for the appellations present in Loir-et-Cher:
Appellation | Average price 2025 (€/ha) | Price range 2025 (€/ha) |
Touraine | 11,000 | 4,000 – 18,000 |
Cheverny | 10,000 | 4,000 – 15,000 |
Coteaux du Vendômois | 6,000 | 4,000 – 9,000 |
Source: SAFER — 2025 market value of unleased vines.
And to compare with other basins, our page on vineyard prices in France gathers all the references.
Our Loir-et-Cher listings cover the three basins; for sellers, highlighting wine-tourism potential is the decisive argument here.
See the Loire Valley vineyard, Indre-et-Loire (Vouvray, Chinon) and the Indre (Valençay).
