From the Rhône delta to the peaks of the Mercantour, a B&B for sale in Provence-Alpes-Côte d'Azur serves travellers who combine sea, hilltop villages and mountains in a single trip. The region gathers world-famous names: the Luberon and Mont Ventoux, the Alpilles and the Camargue, the calanques of Marseille and Cassis, the Verdon gorge, the Gulf of Saint-Tropez, the Bay of Nice and the ski resorts of the Southern Alps. The Avignon festival, the Arles photography festival and the Cannes film festival punctuate the year, while Provence wines, olive oil, truffles and lavender feed food tourism. British, Belgian, Dutch, Swiss, German and American guests make up a large share of visitors.
Properties are mainly stone bastides and farmhouses (mas) with pools, large rural estates of several hectares, villas with separate units and a few restored mills. This page is for buyers of a running chambres d'hôtes business, for people comparing the six departments, and for owners preparing to sell. Set up an email alert (in French) for new listings in the region.
As of 25 September 2026, 12 listings of B&Bs and guest houses in Provence-Alpes-Côte d'Azur are published on ma-propriete.fr. The median asking price is €1,410,000; half of them are priced between €1,147,250 and €2,057,500, within an overall range of €745,000 to €2,540,000.
In 2025 the median sale price of a country house in Provence-Alpes-Côte d'Azur was €360,000 (average €401,500), or €3,469/m² of living space, for 112 m² on an average plot of 3,324 m², based on 4,532 sales in rural municipalities. One sale in ten was below €215,000 and one in ten above €650,000. Since the second half of 2020 the median price has moved from €325,695 to €360,000 (+10.5%); over the last year the change is +1.7%. The national median is €189,200.
| Indicator (2025) | Provence-Alpes-Côte d'Azur | France |
|---|---|---|
| Median price | €360,000 | €189,200 |
| Average price | €401,500 | €207,100 |
| Lower bound (1st decile) | €215,000 | €90,000 |
| Upper bound (9th decile) | €650,000 | €340,000 |
| Median price per m² of living space | €3,469/m² | €1,830/m² |
| Average living space | 112 m² | 108 m² |
| Average plot | 3,324 m² | 3,181 m² |
| Number of sales (2025) | 4,532 | 150,313 |
By department:
| Department | Median price 2025 | Average price 2025 | Median price per m² | Change 2020-2025 | Sales 2025 |
|---|---|---|---|---|---|
| Alpes-de-Haute-Provence (04) | €260,000 | €267,410 | €2,745/m² | +18.2% | 553 |
| Hautes-Alpes (05) | €305,225 | €311,428 | €2,850/m² | +18.0% | 390 |
| Alpes-Maritimes (06) | €352,770 | €362,860 | €3,537/m² | +7.2% | 360 |
| Bouches-du-Rhône (13) | €470,700 | €516,457 | €4,310/m² | +8.3% | 545 |
| Var (83) | €381,700 | €434,635 | €3,693/m² | +9.4% | 1,617 |
| Vaucluse (84) | €360,000 | €408,023 | €3,384/m² | +8.3% | 1,067 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €325,000 (tourist inland) to €570,000 (tourist coastline). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), 151 sales were recorded in Provence-Alpes-Côte d'Azur in 2025, at a median of €2,520,000; over 2021-2025 the regional median is €2,475,500 for 1,050 sales. The table gives the breakdown by department.
| Department | Sales | Median price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|
| Alpes-Maritimes (06) | 395 | €3,050,000 | €1,400,000 – €5,880,000 | 8,232 |
| Alpes-de-Haute-Provence (04) | 19 | moins de 30 ventes : non publié | — | — |
| Bouches-du-Rhône (13) | 184 | €2,254,500 | €1,097,500 – €4,000,000 | 6,077 |
| Hautes-Alpes (05) | 4 | moins de 30 ventes : non publié | — | — |
| Var (83) | 329 | €2,700,000 | €1,017,100 – €5,511,100 | 7,742 |
| Vaucluse (84) | 119 | €1,251,800 | €711,700 – €2,652,200 | 3,402 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Provence-Alpes-Côte d'Azur and prestige property prices in Provence-Alpes-Côte d'Azur (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
At a 2025 median of €360,000, the region's country house costs nearly twice the national median, and one sale in ten exceeds €650,000. A four- or five-bedroom guest house with pool and land sits above that level and often competes with prestige homes, where the 2021-2025 regional median is €2,475,500. Location explains most of the gap: €570,000 in tourist coastal towns against €325,000 in the tourist inland, slightly down since 2021. The contrast between departments is sharp: prestige homes sell for a median of €1,251,800 in Vaucluse against €3,050,000 in the Alpes-Maritimes, and country houses in the two Alpine departments have risen by about 18% since 2020.
Rhône Provence, from Vaucluse to Bouches-du-Rhône, draws the most international demand: the Luberon, the Alpilles and the Aix area offer a season from April to October and high purchase prices. The Var and Riviera coast commands the highest nightly rates, but land is scarce, wildfire-prone and protected by the loi Littoral (coastal law). The hinterland, from Provence Verte to the Haut-Var and the hills behind Nice, combines calm, land and access to the sea. Haute-Provence, between the Verdon, Valensole and Forcalquier, is the most affordable part of the south, with a more summer-focused trade. The Hautes-Alpes and Alpine valleys work two seasons, summer and winter. TGV trains serve Avignon, Aix-en-Provence, Marseille, Toulon and Nice, the A7, A8 and A51 motorways cross the region, and Marseille-Provence and Nice-Côte d'Azur airports handle most European flights.
Farmhouses, bastides and village houses share the same checkpoints: Roman-tile roofs, terraced retaining walls, older pools and sometimes narrow access. Wildfire is the region's main hazard, with legal brush-clearing duties around homes; the Rhône and Durance plains and coastal and Alpine valleys face flooding. The loi Littoral covers the coast and large lakeshores, the loi Montagne the Southern Alps. Rural homes often have private septic systems inspected by the SPANC service. A chambres d'hôtes business is capped at 5 rooms and 15 guests at a time, breakfast included, and declared at the mairie (town hall); serving wine at dinner requires at least a restaurant licence and a specific permit. Many estates combine guest rooms and holiday lets, so read our article on B&B taxation (in French).
Land-registry benchmarks vary widely: €325,000 for a tourist-inland country house, €570,000 on the tourist coast and €2,475,500 for a home over 300 m². Most guest houses fall between these values. Add works, room fit-out and purchase costs, and check your financing plan (in French).
Demand is strong and international, but high prices lengthen the payback period and competition is dense in the best-known areas. Our article on buying chambres d'hôtes in the South (in French) compares approaches, and our B&B profitability and tax simulator (in French) lets you test assumptions before an accountant reviews them.
Ask for the town hall declaration, recent accounts and occupancy, guest reviews, mandatory surveys and the septic inspection. The building is sold before a notaire, the public official who handles property sales, separately from the business assets. Our guest house buying guide (in French) explains each step.
To widen your search, browse all B&Bs for sale in France and tourism properties in Provence-Alpes-Côte d'Azur. Own a guest house in the region? List it with us.
