From the coast to the foothills of the Cévennes, a tourism property for sale in Hérault serves guests who follow one another almost all year. Summer belongs to the beaches of La Grande-Motte, Palavas-les-Flots, Cap d'Agde and Valras-Plage; in spring and autumn, visitors head inland to Saint-Guilhem-le-Désert and the Pont du Diable, the Cirque de Navacelles, Lake Salagou, Minerve, Pézenas and the Pic Saint-Loup and Faugères vineyards. Montpellier with its conferences and university, Sète and the Thau lagoon, and the spa towns of Balaruc-les-Bains and Lamalou-les-Bains extend the season further.
Properties featured here reflect that variety: country houses and wine estates with holiday lets, châteaux converted to hospitality, farmhouses with pools in the garrigue, town and resort hotels, inland inns, coastal campsites and glamping around lakes and limestone plateaus. This page is for investors, buyers taking over an established business, project founders and sellers.
As of 25 September 2026, 6 tourism properties in Hérault are listed on ma-propriete.fr: 3 manor houses and châteaux, 2 gîtes, 1 B&B. The median asking price is €1,607,750, ranging from €770,000 to €2,950,000.
In 2025 the median sale price of a country house in Hérault was €294,425 (average €304,890), or €2,726/m² of living space, for 113 m² on an average plot of 1,916 m², based on 1,144 sales in rural municipalities. One sale in ten was below €168,930 and one in ten above €459,220. Since the second half of 2020 the median price has moved from €267,250 to €294,425 (+10.2%); over the last year the change is -1.1%. For comparison: €210,000 in Occitanie and €189,200 in France.
| Indicator (2025) | Hérault | Occitanie | France |
|---|---|---|---|
| Median price | €294,425 | €210,000 | €189,200 |
| Average price | €304,890 | €220,462 | €207,100 |
| Lower bound (1st decile) | €168,930 | €107,500 | €90,000 |
| Upper bound (9th decile) | €459,220 | €347,000 | €340,000 |
| Median price per m² of living space | €2,726/m² | €1,987/m² | €1,830/m² |
| Average living space | 113 m² | 111 m² | 108 m² |
| Average plot | 1,916 m² | 4,162 m² | 3,181 m² |
| Number of sales (2025) | 1,144 | 14,163 | 150,313 |
The type of municipality matters: across sales from mid-2020 to 2025, the median ranges from €211,700 (tourist inland) to €390,500 (residential coastline). For a tourism business, coastal and tourist-inland municipalities are the relevant benchmark.
| Type of municipality | Median price 2020-2025 | Median price per m² | Change 2021-2025 | Sales 2020-2025 |
|---|---|---|---|---|
| Tourist coastline | €325,200 | €2,937/m² | +0.5% | 195 |
| Residential coastline * | €390,500 | €3,445/m² | +2.4% | 90 |
| Tourist inland (hinterland, mountains) | €211,700 | €2,092/m² | +2.1% | 759 |
| Peri-urban countryside (within a town's catchment) | €316,250 | €2,812/m² | +1.1% | 4,325 |
| Deep countryside (outside urban influence) | €255,596 | €2,412/m² | +6.5% | 1,798 |
For prestige homes (houses over 300 m² of living space on 0.05 to 10 ha), the department benchmark is a median of €1,050,000* over 2021-2025, with an average of €1,195,200, a P10–P90 range of €556,800 to €1,977,800 and 2,879 €/m² of living space, over 95 sales. These homes average 386 m² of living space on 8,283 m² of land. The 2025 national median is €822,000.
| Area | Sales | Median price | Average price | Range (P10–P90) | €/m² of living space |
|---|---|---|---|---|---|
| Hérault (2021-2025) | 95 | €1,050,000* | €1,195,200 | €556,800 – €1,977,800 | 2,879 |
| Occitanie (2025) | 126 | €662,500 | €856,900 | €430,000 – €1,477,000 | 1,804 |
| Occitanie (2021-2025) | 723 | €640,000 | €747,000 | €410,000 – €1,208,500 | 1,735 |
| France (2025) | 981 | €822,000 | €1,321,400 | €428,000 – €3,100,000 | 2,308 |
Sources: listings published on ma-propriete.fr on 25 September 2026 (asking prices, not sale prices); ma-propriete.fr observatories of country house prices in Hérault and prestige property prices in Hérault (in French), DVF data (notarised sales, French tax authority). * fewer than 100 sales: indicative value.
Start from the country house: a median €211,700 in the tourist inland over 2020-2025 and €325,200 on the tourist coast. Large homes over 300 m² reach a median €1,050,000 over 2021-2025, well above the regional benchmark. Most properties here belong to that upper segment, as they combine a main home, several units, a pool and often hectares of grounds or vines. Manor houses and châteaux sit alongside gîte complexes and B&Bs; hotels and campsites, scarcer, are valued mainly on their trading figures, especially on the coast where property prices weigh heavily.
Three hotel markets coexist. In Montpellier, hotels live off conferences, trade fairs, hospitals and the university, with steady weekday trade. On the coast, from La Grande-Motte to Cap d'Agde, a resort hotel earns most of its turnover in a few months, which calls for tight cash management. Inland, boutique hotels and village inns in Pézenas, the Hérault valley or below Mont Caroux rely on food, local wine and wine tourism, while spa towns add guests staying several weeks. On the southern Larzac, a farm inn (ferme-auberge) serves its own produce. Tell apart the building alone, the building plus business, priced on operating profit (EBITDA), and the business alone. Widen the comparison to hotels on the market throughout France and inns and hotel-restaurants.
Country houses and wine estates with several holiday lets make up much of the supply: see gîtes for sale in Hérault and B&Bs for sale in Hérault.
Classified campsites, holiday villages and tourist residences cluster on the coast, notably in the resorts built under the Racine plan: see campsites for sale in Occitanie. Around Lake Salagou, the Hérault gorges and the Haut-Languedoc plateaus, cabins, yurts and lodges appear among glamping sites for sale. Leisure chalets on non-building land fall under leisure plots: always check local planning rules.
Châteaux and farmhouses among the vines host weddings, tastings and seminars: see event venues in Hérault.
A hotel or campsite sale combines the building, sold through a notary, and the business (goodwill, trading name, contracts, equipment), which follows its own formalities. A hotel is a public-access building (ERP): ask for the latest fire safety commission report and check the 1-to-5-star rating, valid for 5 years. Serving alcohol requires a licence and an operating permit, whose transfer the town hall confirms. Furnished lets fall under the law of 19 November 2024 (loi Le Meur), which gives municipalities stronger powers over short lets. On the coast and around the Thau lagoon, the Littoral law limits extensions; converting a wine store requires planning consent for a change of use. Check the risk report: Mediterranean storms and flooding of the Hérault, Orb and Lez, wildfire, coastal flooding and erosion.
Montpellier offers the longest season; seaside resorts strong summer trade but expensive premises; Pézenas, the Hérault valley and Pic Saint-Loup wine tourism in spring and autumn; spa towns year-round visitors.
It depends on off-season occupancy, nightly rates, costs and the mix of lodging, events and wine sales. Base your view on three sets of accounts and model several scenarios with the holiday rental simulator (in French).
Add the building value, driven by coastal land prices, the business value based on operating profit, purchase costs, compliance works and low-season cash.
Widen your search to tourism properties in Occitanie and Gard. Receive new listings through an e-mail alert (in French) or, as a seller, publish your listing.
