Based on the French DVF land-transaction register, 1,480 vineyard sales were recorded in this part of the Rhône Valley between 2020 and 2025. The median price stands at €25,112/ha and the average at €83,412/ha. Unlike the average price, which is sensitive to exceptional sales, the median splits the market in two and better reflects typical transactions.
Year | Sales | Average price (€/ha) | Median price (€/ha) |
2020* | 171 | 71,488 | 23,569 |
2021 | 265 | 91,286 | 24,672 |
2022 | 271 | 81,970 | 26,047 |
2023 | 248 | 95,066 | 29,359 |
2024 | 272 | 89,113 | 26,336 |
2025 | 253 | 67,215 | 24,552 |
Source: DVF data 2020-2025, analysis by ma-propriete.fr. *2020: second half only.
Between 2020 and 2025, the median price rose by 4% (€23,569/ha → €24,552/ha). The average price followed a different path (it fell by 6% over the same period), a sign of a heterogeneous market where a few large sales weigh heavily on the average.
Recorded transactions range from €9,021/ha to €590,784/ha. This spread reflects the diversity of the properties sold: appellation, grape varieties, the condition of the vines and the presence of farm buildings all drive large differences in value.
Every year, SAFER (the French rural land agency) publishes the market value of vineyards by appellation. Here are the 2025 references:
Appellation | Average price 2025 (€/ha) | Price range 2025 (€/ha) | 1-year change |
Cairane | 75,000 | 65,000 – 85,000 | stable |
Châteauneuf-du-Pape | 520,000 | 480,000 – 530,000 | stable |
Côtes du Rhône appellation régionale | 20,000 | 13,000 – 24,000 | stable |
Beaumes-de-Venise Rouge | 80,000 | 70,000 – 90,000 | stable |
Rasteau rouge | 80,000 | 65,000 – 90,000 | stable |
Gigondas | 220,000 | 200,000 – 230,000 | stable |
Luberon | 20,000 | 15,000 – 20,000 | -13 % |
Muscat de Beaumes-de-Venise | 60,000 | 50,000 – 70,000 | stable |
Vacqueyras | 100,000 | 80,000 – 120,000 | stable |
Ventoux | 20,000 | 15,000 – 25,000 | -13 % |
Source: SAFER — vineyard market values 2025 (unleased land).
The Châteauneuf-du-Pape appellation commands the highest values (an average of €520,000/ha), while Côtes du Rhône appellation régionale remains the most affordable (€20,000/ha). On average, across all appellations, SAFER values the department's vineyards at €81,000/ha.
See our full analysis and methodology in our observatory of vineyard prices in France.
