The Var is the world's first rosé department: most of the Côtes de Provence, the Coteaux Varois and the jewel Bandol share tens of thousands of hectares between Sainte-Victoire and the sea. A wine estate for sale in the Var moves on Provence's most active and most international market.
The past decade saw global brands and investors take positions, pulling up values in the visible sectors — the Saint-Tropez peninsula, Sainte-Victoire, the Bandol appellation — while the hinterland keeps opportunities for farming projects.
Bandol and its mourvèdre terraces top the hierarchy; the Sainte-Victoire, La Londe and Pierrefeu denominations structure the upper Côtes de Provence; the cooler, more continental Coteaux Varois offer the best surface-to-price ratio for a constituted estate.
Reading a Var file takes three filters: water (boreholes, the Canal de Provence network), wine-tourism potential and brand. An estate with an established brand and export distribution is valued far beyond its land assets.
The DVF registry of notarised sales makes it possible to follow vine prices in the Var over recent seasons:
Year | Sales | Average price (€/ha) | Median price (€/ha) |
2020* | 63 | 63,706 | 49,667 |
2021 | 111 | 45,960 | 36,698 |
2022 | 135 | 56,041 | 39,604 |
2023 | 100 | 52,801 | 41,952 |
2024 | 117 | 55,760 | 41,667 |
2025 | 127 | 55,760 | 45,137 |
Source: French DVF land registry, vine sales. *2020: second half only.
From one full year to the next (2021 → 2025), the median price rose (+23%).
To position each terroir in the Var, here are the 2025 SAFER references for unleased vines:
Appellation | Average price 2025 (€/ha) | Price range 2025 (€/ha) |
Bandol | 125,000 | 110,000 – 150,000 |
zone littoral de Provence | 100,000 | 80,000 – 150,000 |
Côtes de Provence | 66,500 | 35,000 – 80,000 |
zone coteaux de Provence | 50,000 | 35,000 – 100,000 |
Coteaux d'Aix-en-Provence | 30,000 | 25,000 – 35,000 |
Coteaux Varois en Provence | 30,000 | 25,000 – 35,000 |
Source: SAFER — 2025 market value of unleased vines.
Find every benchmark, vineyard by vineyard, on our page about vineyard prices in France.
From cooperative vine blocks to prestige estates, our Var listings cover the whole market; our international audience is particularly active in this department.
See the Provence vineyard, Bouches-du-Rhône, prestige wine estates and vine plots for sale.
